DTPA: Distributors Need Not Apply

AdvoCare employed Plaintiffs as distributors to sell its products.  Under this distribution arrangement, these distributors earned commissions based on products sold both to consumers and to other distributors “down line.”   But AdvoCare could choose not to renew these distributorships every year, and it retained the right to terminate its distributors if they breached certain conditions.  When AdvoCare terminated each of the Plaintiffs for failing to comply with these very conditions, Plaintiffs brought claims for breach of contract, fraud, unjust enrichment, and for violations of the Deceptive Trade Practices Act.  The jury found for the Plaintiffs on the DTPA claim only.

AdvoCare appealed because, it argued, the Plaintiffs were not “consumers,” and the DTPA expressly limits recovery to situations where (1) consumers acquired goods or services by purchase or lease and (2) the goods or services purchased or leased form the basis of the complaint.  Examining the record, the Court of Appeals found that Plaintiffs’ claim rested almost entirely on the wrongful termination of their distributorships.  Indeed, the Court pointed out that “the sole basis for the claimed damages is the value of each distributorship as of the date AdvoCare terminated their distributorships.”  Because “[n]either the termination nor the lost value is tied to any alleged defective product or service,” the DTPA claim fails.

Advocare International LP v. Ford, et al. No. 05-10-00590-CV